Studies show that most sales communication fails to perform in the first meeting, but even worse, it absolutely collapses when your audience tries to “re-tell” your message to other key decision makers in the vital “second meeting.”
So can you engineer communication in a way that will make it more robust and memorable in the first meeting and more importantly, allow it to survive the “re-tellability test?”
WHAT YOU WILL LEARN
- How to transform your sales and marketing messaging from complex and sender-oriented, to simple, memorable, and easily “re-tellable.”
- How to frame your message using a small number of powerful ideas that will allow your value proposition to really take hold in your audiences’/customers’ brains.
- How to use improved messaging to drastically shorten sales cycle times, increase sales close rates, and ensure that your value proposition is consistently delivered, regardless of channel or medium.
ABOUT THE PRESENTER(S)
