WHO SHOULD ATTEND THIS FREE WEBINAR?

This free webinar is for small business owners and start-ups seeking to drive results through a winning pricing strategy.

EVENT OVERVIEW

When you price your products or services strategically, you improve your bottom line. The key is pricing that encourages in consumer buying patterns resulting in better profits and/ or enhanced performance of weaker products/services.

Hard to find “just the right price” for your product or service? This webinar will teach you multiple strategic pricing formats and structures that encourage trial, buying-up and premium justification for your product or service. Two experienced SCORE NYC mentors, a marketing consultant and a business start-up expert, will conduct this exciting and informative webinar.

WHAT YOU WILL LEARN

At the end of this webinar, you will have the knowledge and resources to:  

• Price your goods/services in a way that can cover your costs and ensure profitability to best ensure continuing business operation
• Differentiate between pricing strategies for retail, e-commerce, consulting, etc.
• Delineate key behaviors for healthy profitability
• Select the correct pricing objective for your business
• Identify the ideal pricing strategy for your products/services
• Select the most appropriate discounting activities

DATE AND TIME: Tuesday, February 20, 2024, 11am to 1pm Eastern Time

DURATION: 2 hours including Q&A

FEES: This webinar is brought to you for free through the generosity of a donor who wishes to remain anonymous.

If you do not receive a confirmation email within 15 minutes, email score-nyc-marketing@scorevolunteer.org. Please include the name and date of the webinar.

Attend the live webinar to participate in our Q&A.

If you can’t make the live webinar, register anyway and we’ll send you the recording.

ABOUT THE SPEAKERS

TIM CONTADO

Tim Contado is a sales and marketing professional with more than 25 years of integrated marketing and sales experience in Rubbermaid, Little Tikes, Nestle, and a number of startups and private companies.  Tim graduated from John Cabot University in Rome, Italy with a BBA in Marketing and he got his MBA from Vanderbilt University in Marketing.  Tim has been a SCORE mentor since Sept. 2016.

CAROLYN KATZ

Carolyn Katz is a former banker, venture capital investor, strategic advisor and small business owner.  She has broad expertise in small business and startup funding, preparation of business plans, financial forecasts, investor and pitch materials and has run workshops on lending, crowdfunding, profitability and pitch preparation.