Don’t Fly With Blinders On – Data Fundamentals for Small Businesses

Tracking and monitoring a few key data elements can help us know exactly where we are and recognize right away when things are changing. If you aren’t sure how to begin or take the next step in your analytics journey, this talk will help you get started and improve how you use data.

Join Founder Alexandra Mannerings from Merakinos, an analytics education and data services company devoted to small social enterprises and community organizations, to learn the fundamentals you need to succeed with data.

By the end, you’ll understand:

• What you need to measure and what you can ignore
• How to set up efficient data systems so you aren’t wasting your precious time
• How to leverage your new data

Alexandra Mannerings founded her analytic education and consulting company, Merakinos, to help social enterprises and non-profits harness the power of data. A decade of measuring what matters in low-resource environments from Ghana to India has taught her how to ask impactful questions even if it’s just you in the wilderness.

She earned her PhD in Veterinary Science (Epidemiology) from the University of Cambridge, UK, and BSc in Biology from Emory University. She has also run the Data Center at a state hospital association, rowed for the Light Blues, built trails across Colorado parks, and is currently raising two spirited toddlers.