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NEW THIS YEAR!
Each month we will choose a book on a topic pertaining to small business ownership and management.
This month, the selected book is The Most Amazing Marketing Book Ever co-authored by Mark Schaefer and 35 marketing experts.
ABOUT THE BOOK
Whether you’re a seasoned marketing pro seeking fresh perspectives or a small business owner venturing into the world of marketing strategies for the first time, prepare to be inspired.
The Most Amazing Marketing Book Ever is not just any book—it’s the first-ever marketing book entirely driven by a Web3 community. Powered by a tokenized cryptocurrency and held together by NFTs, this book has redefined the way the collective efforts of online communities can shape a project.
What sets this book apart is the remarkable expertise of its contributors. Unlike many business books that often lack substance, each page is brimming with original and practical ideas, meticulously crafted by passionate subject matter experts.
Chapter 18, Becoming Memorable and Intentional on Instagram, was written by the owner of Beyond Engagement, Valentina Escobar-Gonzalez. Valentina will co-lead the book discussion.
Speaker(s): Valentina Escobar-Gonzalez, Beyond Engagement; Aundrea Y. Salyer, Tennessee Small Business Development Center at ETSU Kingsport Affiliate Office Senior Business Counselor
Co-Sponsor(s): Kingsport Office of Small Business Development & Entrepreneurship (KOSBE); Kingsport Chamber
The cooperative agreement between KOSBE and East Tennessee State University is partially funded by the U.S. Small Business Administration (SBA). SBA’s funding is not an endorsement of any products, opinions or services. SBA funded programs are extended to the public on a non-discriminatory basis. Additional funding is provided by the Tennessee Board of Regents and the state of Tennessee. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Please contact Madison Greene – mgreene@tsbdc.org; 400 Clinchfield Street, Suite 100, Kingsport, Tennessee 37660.
Fee: No Cost